Vice President of Marketing, North America, FIGR Brands, Inc.
Zack Grossman is an experienced consumer packaged goods and e-commerce strategist. Zack serves as the Vice President of Marketing, North America, for FIGR Brands, Inc., overseeing the company’s marketing strategy and initiatives across multiple brands. His leadership extends into the development of new products and innovation as the company grows its portfolio and geographic reach.
Prior to joining the cannabis industry, Zack spent 10 years leading the accelerated growth of many brands, including Motrin, Splenda, Polysporin, Nicorette and Nicoderm at Johnson & Johnson, a multinational medical, pharmaceutical and CPG company.
Zack received his MBA from The Richard Ivey School of Business at The University of Western Ontario and his bachelor’s degree in marketing management from the University of Guelph.