Head of Pause Lifestyle Brands, Tenacious Labs
Dawn Fable is Head of Pause Lifestyle Brands at Tenacious Labs, and the charismatic and visionary founder of Press Pause, a CBD brand that aims to help and support the health and wellbeing of women and mothers everywhere. Dawn’s CBD journey began in 2016. Like many women, she had been steadfastly building a demanding career whilst juggling the responsibility of looking after a blossoming family. She’d spent 20 years in advertising sales and digital marketing, generating over $50M in revenue and receiving countless awards including industry salesperson of the year. On the inside however, she was suffering with high levels of anxiety. It was only upon incorporating CBD into her daily life that Dawn saw tangible relief and a realisation that CBD could not only help with women’s physical health, but mental health too. Five years later, the business has flourished, providing much-loved products from CBD tea and healing balm to CBD sleep tincture and bath bombs.
Today Dawn remains as committed to her mission to help women press pause as ever. The business itself is thriving and now spreading internationally as part of the Tenacious Labs international cannabinoid group. Here, together with a team of likeminded, passion-led CBD advocates, she continues to spread the humour and energy that she is known for. All while balancing the beautiful disaster she calls life.